The totally revamped 2015 Corolla was a far cry from the frumpy style people were used to. We needed a fresh, interactive way to feature its updated look and technology and help people 'Own the Moment'.
And to follow up our efforts in digital, we turned a Dad into a hero with a little help from the jurassic period in our TV launch spot. Unfortunately, this feature doesn't come standard. But it should.
But speaking of cool features, we were also tasked with short, digital content to explain some of the Corolla's other (real) features. Features everyone should, or already know how to use. In case they didn't, we made some exciting informercials to show them!