Originally Blue Cross Blue Shield tasked us with an OLV to remind seniors to get their free annual wellness visit. But instead of just making a video about a wellness exam we decided to actually make a wellness exam. On wheels.
Introducing the Clever Cart.
The first mobile shopping cart that takes your blood pressure, heart rate, body temperature and overall health measurements as you shop + tells you where to find all those yummy leafy greens. Ya gotta eat em Grandma.
So successful was this piece of tech, that BCBS took the Clever Cart on a nationwide tour.