Powerful forces keep all families from bonding these days: overworked, on-the-go parents, distracted kids on their phones, family members who don’t even know each other because they live far away.
To bring them back together, we introduced two real-life families to an even more powerful force – #FamiliaFirst @ Walt Disney World – and created +50 original pieces of social content along the way.
A poignant social campaign set against the background of the President of the free world literally separating families and putting children in cages.